Key Achievements

My first award since going freelance was achieving a Prolific North, Northern Marketing Award for the campaign developed to launch the Bradford City Centre Gift Card. As a small team of two, my agency was up against huge agencies and big budgets but the judges were so impressed with the creativity and effectiveness of the campaign that not only engaged retailers and BID members, but the public generation 100,000 of spend, and views on social media. Through the marketing strategy implemented with RJC Plant Services, they have achieved huge growth in their social media channels, especially in engagement, receiving monthly viewing figures in 6 figures, increasing their brand awareness with a strategic PR campaign, resulting in appearing on The One Show, BBC and ITV, GB News following the launch of a 'Calendar Girls' style calendar for Melanoma UK, and the company doubling turnover from just short of £2 million, to just under £4 million I was the Marketing Director for Made Television Ltd, a regional television company encompassing eight regional TV stations across the country, responsible for leading all communications and marketing activity to attract viewers, engage with local communities and work with the commercial department to land and retain advertising clients. This was the first time being part of the original senior management team in a start-up organisation, managing a team of 10 team members. I developed close partnerships between production, marketing and commercial departments created an award winning, market leading brand attracting over 4 million monthly viewers.

Qualifications

− Fellow of the Chartered Institute of Marketing - Associate Member PRCA - AI Explorer Online Course - MMC Learning – (2025-present) − L3 Award in Education and Training – (2024) − L3 Award in Leadership and Management – Leeds Beckett University (2023-2024) − Awarded Fellowship of Chartered Institute of Marketing (2020) − Mini MBA in Brand Management 2020 (Marketing Week) − Mini MBA in Marketing 2018 (Marketing Week) − Squared Digital Marketing Qualification by Google − CIM approved CPD courses Crisis Management, Social Media and GDPR − CIM E-Marketing Award − Awarded Chartered Marketer Status (2009-present) − Prince 2 Practitioner − CIM Postgraduate Diploma in Marketing − CIM Professional Diploma in Marketing − Honors Diploma in Freelance Journalism and Feature Writing − Diploma in proofreading − BA Hons English Literature and Language 2:1 − A Levels in English Literature (A) History (A), Economics (B) and General Studies (B) − 9 GCSEs Grade A-C including grade A in English, Maths and French Additional Achievements − Accredited Good Business Charter business (2024-present) − Inspiring Women Changemakers (2021-present − Women Friendly Leeds Ambassador (2023-present) − Columnist for Yorkshire Businesswoman magazine and Yorkshire Post − Learning to play the saxophone (2021-present) − Volunteer as a call companion for Re-engage charity (2020-2022) − Executive producer on two original, six-part TV shows ‘Star Made’ & ‘Getting Jiggy with Josie’ (2015-2017) − Guest Lecturer and speaker (A level, professional qualifications and degree Wakefield College) and marketing advice to SME’s through Chartered Marketer commitment (2015) − Member of the Mid Yorkshire CIM committee including representing the CIM at events, organising talks and speakers for the local events calendar (2012-2015) − Part of expert feedback panel for a new marketing management degree at Wakefield College (2013)