Ref: FYF-PC-041

Paul

Chief Marketing Officer (CMO)

📍

Wales

Roles Available

Chief Marketing Officer (CMO)

Expertise

Brand Strategy
Digital Strategy
Growth Strategy
Leadership
Marketing Strategy

Introduction

An experienced leader, facilitator, mentor and advisor with proven capabilities in business strategy, proposition development, growth marketing, and communications, honed in a career in developing partner-centric and ecosystem businesses in the global IT and Telecoms sectors. My Goals - Enjoy, Excel, Endure - in that order.

Key Achievements

Executive Marketing Director, EMEA Key achievements; • Launching Xvantage – Ingram Micro’s digital customer experienceplatform – along with content and industry solution marketing offersto the vendor partner community. • Establishing Agency Ingram Micro, an in-house, full-service marketing agency to deliver cost-effective, high quality creative and content development services to the business. • Realising $1.2M in FY22 cost reduction across creative services and event management supplier base. Chief Marketing Officer Key achievements; • Launching Intelligent Demand, a data-driven demand generation program resulting in over $15M in new business annually. • Introducing media and analyst relations program to build profile with analysts including Canalys, IDC, Gartner and Forrester, resulting in share of voice improvement of +4% in first year of operation. • Introducing VENU virtual event delivery platform, hosting over 30,000 delegates annually with average event rating of 4.7/5. Content Director • Designed and chaired the conference content for this strategic business summit for leaders in the UK IT and Telecoms channel community at Gleneagles between 2006-2024

Qualifications

- INSEAD Leadership Program - Accredited voluntary mentor for the UK Enterprise Nation Help to Grow programme - Accredited Business Advisor for Enterprise Nation - Member of the Association of British Mentors - Voluntary Mentor for Migrant Leaders - a UK registered charity that assists disadvantaged young people in accessing workplace and educational opportunities