Roles Available
Chief Revenue Officer (CRO)
Expertise
B2B Sales
Exit Planning
Growth Strategy
Scale Up
Start Ups
Introduction
I'm Dave , an experienced commercial leader who helps founder-led and PE-backed B2B tech businesses scale revenue. My leadership style is hands-on, structured, and people-first. I embed with teams to drive clarity, discipline, and performance. What sets me apart is my ability to turn sales complexity into execution simplicity - combining GTM strategy, forecast accuracy, and sales cadence to deliver measurable, sustainable growth.
Key Achievements
- Scaled PTC Northern Europe from $50M to $80M revenue, doubling ARR to $29M while embedding MEDDPICC and building a high-performance sales culture.
- Rebuilt EMEA sales team for a DevSecOps scale-up, improving forecast accuracy by 30% and re-establishing GTM discipline within six months.
- Over 25 years in technology sales, leading and selling directly for robust North American software houses across ERP, SCM, Payroll, HR, CAD, and PLM consistently delivering mission-critical solutions and earning 4× Presidents Club Awards.
Qualifications
- BSc (Hons) in Business Management
- Certified in MEDDPICC® Sales Methodology
- Accredited in Challenger, SPIN Selling, and Command of the Message
- Leadership and Executive Coaching training (internal corporate programs)