Roles Available
Chief Marketing Officer (CMO)
Expertise
Brand Strategy
Digital Strategy
Growth Strategy
Marketing Strategy
Introduction
A senior marketing and communications professional with broad multi-channel expertise and proven transferable skills having worked successfully and energetically across the following sectors in both b-to-b and b-to-c: automotive, vehicle security, telematics, road & driver safety training, passenger rail, pharmaceutical & biotech, charity, pure business-to-business services, not for profit and membership/subscription organisations. Includes employee engagement as well as external reach. Enthusiastic, driven, good at getting things done and bringing colleagues along too within team or out! Practical and focused on delivering both digital and offline. Member of the Chartered Institute of Marketing (Fellow CIM), Member of Chartered Institute of Public Relations (CIPR), Member (associate) of the Chartered Institute of Logistics & Transport (CILT), proficient in communications. European, and some USA, experience. Works hard to simplify complex propositions into strong marketplace messaging in digital, SaaS, Apps and more traditional media. With a wide and varied experience-bank, emotional intelligence, and an ability to familiarise quickly with situations and the people involved (eg: asking the right questions quickly) I feel the appeal of delivering as a fractional executive is really strong. I enjoy variety and delivering tangible outputs.
Key Achievements
- Switching from the world of B2B commodities marketing and business development (toilet paper!) to the higher tech world of consumer vehicle tracking - great lasting experience (and doing it well!).
- Transitioning from the driver safety/driver training/road safety world into a four year period as Marketing & Communications Director in a clinical research (testing drugs on humans in a quarantine environment) and winning respect from the scientists and pharma-qualified folk there
- Transforming a business identity and branding (fully integrated activity for a small AIM listed PLC) with limited internal resources (myself and a smart graphic designer!). Doing it well, on time and on budget.
Qualifications
- BA Hons Degree in Business Studies incl Marketing 2:2 (Liverpool University)
- Diploma in Digital Marketing, pass with distinction (Institute of Digital & Direct Marketing)
- Fellow of the Chartered institute of Marketing (CIM)
- Member of the Chartered Institute of Public Relations (CIPR)
- Associate Member of the Chartered Institute of Logistics & Transport (CILT)